Your Best Launch is the beginner or near-beginner learning experience you need to give your book its best chance of success when you hit that Publish button.
Before signing up for Your Best Launch, it’s best to have a completed, professionally edited manuscript, and a professionally designed cover. Launch strategies change constantly. Take Your Best Launch as close as possible to your intended Publish date — but don’t try to launch concurrently with the class. You’ll want to finish all four weeks before your launch.
Your Best Launch lasts four weeks. Each week includes:
– an overall topic presentation
– a video call (small group or full class)
– individual call with me
– worksheets and printables
Week One – Leadup
- Topic: What has to be in place to set you up for a successful launch?
- Video call: Full-class discussion of must-haves before you start planning
- Individual call: Is your book ready?
Week Two – Ready, Aim…
- Topic: Decisions! Pen names vs cross-genre, series vs standalone, wide vs exclusive, pricing high and/or low, general launch strategy.
- Video call: Small-group video calls to brainstorm genre- or level-specific plans.
- Individual call: Begin launch planning.
Week Three – Locked and Loaded
- Topic: How to create a launch plan.
- Video call: Full class – how to maximize those crucial first few days.
- Individual call: Finalize dated launch plan specific to your next book/series.
Week Four – The Aftermath
- Topic: “Now what?” Examples of some launch postmortems, and what your next steps should be after your initial success (or not-quite success) – how do you kick a good launch into even higher gear, or turn a bad launch around?
- Interaction: Small-group video calls to explore possible outcomes and how to optimize, adapt, or pivot
- Individual call: Decision tree to make the most of whatever results you get from your launch strategy
And all graduates get forever access to a forum of indie authors just like you — the success stories of tomorrow, who will share tips and tricks as they get bigger and better!
(Syllabus subject to change based on feedback from ongoing courses.)